He said the only affiliate where customers can earn points was at the Gun Lake Casino property in Michigan. Kelley would only say the company was spending a 'truckload of money' on this campaign. In all, Station Casinos will run 3,200 commercials, along with billboards, direct mail and newspaper advertisements. As a matter of fact, we are airing 40 percent more TV spots than we did with our ‘We Love Locals’ campaign.' 'It all started with our ‘We Love Locals’ campaign. 'We’ll continue to use our employees in our ads,' Kelley said.

To promote the new Boarding Pass, Station Casinos is betting on its employees. President’s club is now 100,000 credits down from 225,000 and chairman is 300,000 credits down from 750,000. At three times points, Preferred status is now 999 credits, compared to 499 points or less under the previous rewards program.Ī gold card is now 1,000 credits, up from 500 while to achieve a platinum boarding pass will take 40,000 credits down from 75,000. The redesign of the club is also designed to offer players an easier path to the next tier. The goal is to replace the Amigo Card at Fiestas and the Wild Card at Wildfire casinos with a Station Casinos Boarding Pass. To make it easier, the company is merging its three loyalty programs into one with equal points earned and redeemed at all 18 properties. He said customers also wanted their status to be able to grow much faster and have more choice where they could redeem their points. Kelley said the changes to its rewards program were made after surveys found customers were looking for value when spending their discretionary income. 'It’s time to get back to being the 800-pound gorilla.' 'This lets everyone know that Station Casinos is back to business,' he said. Kelly said the company had been though a lot in the past couple of years. 'This is 24 hours a day, seven days a week, 365 days a year. Status credits can also be earned playing poker, bingo or in the race and sports book.

The new Boarding Pass program will offer three points, instead of one, for every dollar gambled when playing video poker, slots and video keno.Īmong other features is an option for cash back at $1 for every 1,000 points earned, and points can be redeemed at restaurants, bowling centers, movie theaters, two spas and for concerts. 'We knew we had to do things differently with our boarding pass cards.' 'The economy has made competition more fierce,' said Kevin Kelley, chief operating officer of Station Casinos.

After 12 years and more than 5 million cards issued, Station Casinos officials Tuesday introduced a revamped Boarding Pass rewards program, making it easier for gamblers to earn new incentives and rewards for play at its casinos.

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