“While we’re in the exact same business, I would not try to steal a show from Humphreys. “Humphreys is a beautiful venue and they do such a great job,” San Pietro said. It’s better to control as many concert properties as you can in San Diego.” Wojas agreed, adding: “If we don’t book Concerts in the Park, we know Live Nation or one of our other competitors will. “We do 60 to 65 shows a year at Humphreys - I don’t see Viejas doing more than 10,” said Swanson, who is excited to come full circle back to Viejas. Wojas, Swanson and San Pietro all downplayed the potential for a new bidding war for major talent between the two venues. Or, as Wojas put it in a 2010 Union-Tribune interview: “We’d had animosity, because at Viejas we’d cherry-picked a lot of the top acts away from Humphrey’s.” Now, they are helping guide the concert series at both Viejas and Humphreys, which was Viejas’ biggest area competitor for big-name talent during much of the previous incarnation of Concerts in the Park. Wojas also helped book the original Concerts in the Park, which is where Swanson got her start in the live music industry. The Concerts in the Park series is being booked by John Wojas and Lea Swanson, who co-head San Diego operations for AEG/Goldenvoice.īest known for producing the Coachella Festival in Indio, the company also owns a controlling interest in San Diego’s Valley View Casino Center and exclusively books the annual Humphreys Concerts by the Bay series. It will be much more of an experience than just coming to a show.” Our guest services have always been good, but were not at this level. We didn’t have a hotel before and our buffet was not the size it is now. It’s not temporary we won’t have to set up a fence with scrim like we did before. “It’s a real venue with permanent infrastructure and a built-in bar.

“The layout is much better and the experience will be much better,” said Viejas Entertainment Vice President Tony San Pietro.

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